Loyalty, wallets & gift cards

Reward the whole relationship, not just the purchase.

Points, store credit, bonuses and membership tiers your customers earn and spend in any channel, built to lift conversion and basket size.

Your programPremium tier
Points1,240
MemberMariana R.Store credit$10.00

In Apple Wallet or Google Wallet. At the register, they just show the code.

Try what your customer does

  • EarnedIn-store purchase+180 pts
  • EarnedCreates an account+50 pts
ExampleEvery earn and every redemption is recorded separately

Six ways to earn. One account.

Your customers engage with you long before and after they pay. Every one of those moments can add to the same account.

Online purchase

Orders on your website or in your app.

Example+120 pts per order

In-store purchase

Purchases at the register, on the same program as online.

Example+180 pts per purchase

Account sign-up

A welcome reward from day one.

Example+50 pts on sign-up

Newsletter

A reason to stay in touch.

Example+20 pts on subscribe

Campaigns

Challenges, seasons or launches with bonus points.

Example+200 pts per campaign

Social activity

Likes, mentions or shared content.

Example+15 pts per action

Plus anything else that helps your business

Easter eggs, surveys or any action that's good for your business and your customers can earn points or credit too.

Point values are examples. Each business sets its own.

Earning and redeeming run on separate rules.

Offer double points on a category without changing what a point is worth at checkout.

Earn

Which actions earn, how much and when. Campaigns and multipliers live here.

ExampleDouble points on home goods all month.

Redeem

How and where points or credit get spent. Their value holds steady, whatever earning campaigns you run.

ExampleA point is worth the same online and in store.

For your engineering team
  • Independent transactions. Earn and redeem are recorded as separate transactions, which keeps audits and reversals clean.
  • Connection. Plugins and a REST API connect your ecommerce, point of sale and ERP to earn, redeem and sync customers and products.
  • Field mapping. Every integration maps the fields Payloot needs to credit or redeem balance.

See integrations

In their phone, not in another app.

Native Apple Wallet and Google Wallet passes. Customers pay with their balance in store using a code or card, no app download required.

  • Native integration with Apple Wallet and Google Wallet.
  • Works at the register with a code or card, no app needed.
  • Store credit and loyalty in one place.
Apple WalletNative pass with points, credit and tier
Google WalletThe same pass, on Android
In-store registerCode or physical card, no app
Website and appThe same balance at online checkout

Give your best customers a reason to stay.

Create membership tiers with tiered, stackable discounts for the customers who buy from you most.

Regular tier

For every member

  • Earn points on purchases and activities.
  • Members-only promotions.
  • A wallet pass in Apple Wallet or Google Wallet.
Premium tier

For your best customers

  • Everything in Regular.
  • Tier-only discounts that stack with Regular ones.
  • Example: 20% off personal care for Premium members only.

Tiers and benefits are examples. Each business sets its own.

Many brands, no lost history.

A customer can hold several loyalty accounts. In multi-brand groups, each brand keeps its own program and history, while the group keeps one view across stores and business units.

See Payloot for multi-brand groups

Gift cards on the same engine.

Issue and manage gift cards alongside every other benefit you offer, without another tool or another team.

Next to every other benefit

Promotions, coupons, points, wallets and gift cards on one platform.

The same channel rules

You decide which channels accept them, just like any other benefit.

One team

Managed by the same team that runs promotions and loyalty.

Beyond the points card.

Most loyalty programs reward one thing, in one channel, far from your promotions.

CriteriaTraditional points programPunch card or paper couponPayloot
What it rewardsPurchases onlyVisitsPurchases and engagement
Where it worksUsually one channelIn store onlyOnline, in store and wallet
Tied to your promotionsSeparate toolNoSame engine
Works without an app downloadVariesYes, on paperYes, in Wallet or in store

This comparison describes common approaches. Individual tools may vary.

Questions about loyalty.

What teams ask us most before launching or migrating a program.

See all FAQs

Do customers need to download an app?

No. They can use Apple Wallet, Google Wallet, or a code or card in store.

Can customers earn points for things other than purchases?

Yes: account sign-up, newsletter, social activity, campaigns and any other action that's good for your business.

Can I run double points without changing what a point is worth?

Yes. Earning and redeeming are set up separately, so an earning campaign never changes a point's value at checkout.

We have several brands. Do we need a program for each?

Each brand can run its own program with its own history, all on the same engine, with one central view for the group.

Are gift cards managed separately?

No. Payloot manages them alongside every other benefit, with the same channel rules.

Let your customers earn everywhere and keep coming back

We'll show you what your loyalty program would look like on Payloot.